Villingen-Schwenningen-based streetwear brand VACID was founded by Zoran Karanovic in 2016. After focusing on personal shopping within the first few years of its existence, VACID began embracing its vision to innovate German streetwear culture in 2019, thus releasing its first collection „Feel The Comfort“ in the process.
Even then, VACID had its sight set on combining looks and comfort. Throughout the early 2020s, VACID continued to establish itself as one of the most sought after German streetwear brands by launching a variety of diverse collections. To this day, VACID continues to cement its spot within German street wear culture while positioning itself against the mechanisms of modern fast fashion.
VACID also continues to maintain a stable and genuine relationship to its community by granting customers exclusive insights into the brands philosophy via Instagram, TikTok, and WhatsApp.